Some basic precautions must be taken when planning a promotion or sm reporting. We will talk about some of them in the following topics. Check out our tips and stay on top of which actions can’t be left out.
Segment Your Audience
It’s no use devising a strategy that will reach a very large and diverse audience if people are irrelevant to your business or potential buyers. Carrying out segmentation work is essential for a company for several aspects, and one of them is the realization of more targeted ads on social networks. From your consumers’ purchase profile information, you can display these publications only to those interested in your products and services.
Thus, when creating an ad, you can define issues such as age, gender, location, most searched topics, and interests. This way, the chances of strengthening people’s relationship with the brand and achieving new sales are increased.
Use Proper Language
When your audience is segmented, you can create a profile for your persona. Thus, it is known, for example, that most consumers are women between 20 and 35 years old, located in a certain region of Brazil and who usually shop regularly. From this information, it is possible to determine that the tone of voice used in publications should be more jovial and relaxed, giving the impression that it is a friend talking to another and offering good advice. Did you see how segmentation makes a difference and can help bring your customers and your company even closer?
Create A Unique Hashtag For The Promotion
Hashtags are used to identify the subject of a particular post. They can also be used as a filter for posts, allowing more people to find related topics. In addition, they can be used as a thermometer to know what your audience is talking about, which can serve as a direction for your marketing strategies.
When running a campaign, creating a unique hashtag for your action is essential so that it can be easily identified. When combined with other related topics that are widely used, more people will be able to find your publication and, consequently, get to know your brand.
Encourage More People To Participate
You may have seen actions on Facebook where companies ask people to tag friends, share the page, and post, among other things. This strategy helps increase your likes while making your brand more recognizable. By passing this command, more and more people will interact with your publication, contributing to a greater reach. Therefore, invest in this action to attract a growing audience to your business.